Responsive Web Design and Why it’s Important For Your Business

When you look at the influx of mobile devices in the market, it’s not surprising to note that mobile internet usage is set to grow in 2017.  Research shows that the number of mobile internet users will surpass desktop users during this period. Additionally, Google has realised the upsurge of mobile usage and that is why they introduced an algorithm meant to ban websites that were not optimized for mobile.

Responsive web design refers to a collection of techniques which allow a website to adapt to any screen size it’s being viewed on. Someone accessing your site on a small smartphone should be able to view it as the person viewing your site from a desktop. This means that your site will have noticed the constraints and automatically adjust to give the small smartphone user a better experience.

Gone are the days when you’d spend endless hours zooming in and out. Responsive web design is the go to solution that any business that wants to remain relevant in the present set up must adopt. This is because it provides you with a user friendly interface and enables you to have a higher retention of customers. Any business that has not adopted this innovative approach in website development and design has without a doubt experienced a dwindling in the number of visitors they are converting from visitors to customers.

If your site hasn’t been optimized, its time you considered hiring Web Design Derby as you may be missing out on a lot.

Here are some benefits of having a responsive site.

User Experience

Having your site optimized for mobile users makes work easier for your visitors. This means that they can easily navigate through your site and find what they are looking for. You can easily convert them into useful leads which in turn mean increased profits for your business.

Cost effective

You no longer have to create two sites, one for mobile users and the other for desktop users. Responsive sites make life easier as all the support, management and upgrades only need to be applied in one place, thus saving you money and time.

Better ranking

With search engines gearing towards mobile optimized site, having a responsive site only translates to increased ranking on SERPs. Responsive design sites have one URL and a similar HTML. This makes it easy for Google to crawl, index, and organize content. Moreover, content that is under one URL allows users to share and link to other sites compared to content on separate platforms.

Increased conversion rates

When a user logs in, they are nor redirected elsewhere. The consistent look and feel created has a positive impact on conversion rates as people are now familiar with navigation and can access the website across multiple devices.

Enhanced offline browsing experience

People are looking to consume content in the absence of internet connection and what better way to give them what they want other than enhancing their offline browsing capability.  More smartphones and tablets are using the HTML5 to consume content and newsletters. Having a responsive design is the best way to reach this audience.

If you’re looking to stay ahead of your competition and grow your business, responsive web design is a must. Not only will you be able to reach a wider audience, but you’ll also be increasing your ranking on search engines.